Think Ectopic - Saving Lives Together

Why our Think Ectopic campaign is crucial

Ectopic pregnancy remains common, affecting around 1 in 80 pregnancies. The MBRRACE-UK 2022 Report identified that ectopic pregnancy remains the most frequent cause of maternal death in early pregnancy. The latest report shows that the death rate from ectopic pregnancy devastatingly has increased from five women dying to eight and all died within 48 hours of presentation with their ectopic pregnancy.  

We at The EPT are supporting families who have lost loved ones through ectopic pregnancy. No woman or person should lose their life as a result of ectopic pregnancy.  

The MBRRACE Report powerfully states: “With improved patient and clinician awareness regarding the symptoms of ectopic pregnancy more extrauterine pregnancies could be identified earlier and before collapse occurs.”  

We understand that departments are incredibly busy. However, through increased awareness of ectopic pregnancy and what needs to happen if a woman or person has symptoms, deaths and harm can be avoided. 

Working with healthcare professionals to prevent deaths and serious harm through ectopic pregnancy

Symptomatic women and people typically present at their doctor’s surgery or call NHS 111, attend A&E, or seek urgent care or paramedic care. We have developed an ectopic pregnancy biocard as an easy-to use patient safety tool for primary and urgent care settings. Our aim is to support healthcare professionals in these areas to recognise the signs of ectopic pregnancy and time critical next steps. 

We have been fortunate to collaborate with healthcare professionals in creating this biocard: 

  • University Hospitals Birmingham 
  • Aberdeen Centre for Woman’s Health Research/Aberdeen Maternity Hospital 
  • NHS 111/Northwest London Integrated Urgent Care 

Thank you to our co-creators for their guidance and expertise. 

Healthcare professionals’ support for our Think Ectopic campaign

We can only hope to effect change by collaborating with healthcare professionals. It is vital for us to engage with professionals who would be using these resources to ensure that we provide what they need and will be of use. We have worked with clinical teams from the very start of this project and will continue to engage at every step. 

We gathered feedback from a range of primary care professionals at a recent conference to ask their thoughts on the Think Ectopic campaign. The responses were overwhelmingly positive. All respondents said that they consider the Think Ectopic campaign as an effective way to increase awareness of ectopic pregnancy symptoms and the referral process. 96% of respondents said they would use the biocard.

Our co-creators piloted the biocards in Aberdeen, Birmingham, and London clinical settings. The biocards were used by a range of healthcare professionals including doctors, nurses, midwives, and paramedics – in primary care, urgent care, and out-of-hours care. The feedback from these pilot sites was highly positive. 100% of clinical staff surveyed had used the biocards. 78% of respondents felt that it had increased their knowledge about ectopic pregnancy symptoms and 68% stated that their knowledge of how to refer someone with symptoms had increased.

This is very encouraging to know that we are working along the right lines.

We had a lady recently who sat in cohort and they [the paramedics] thought she was a UTI or pulmonary embolism - as soon as they did a pregnancy test within minutes she was in the right place and within an hour, she was in theatre. It's almost as if and up until that pregnancy test, they were thinking all sorts and then the moment they knew she was pregnant, they went straight to an ectopic. The ambulance crew said that was on the back of the biocard.
- Feedback from pilot site lead

Join the Think Ectopic campaign

Receive FREE biocards for your hospital and be a Think Ectopic champion. Please get in touch by completing the form below. 

The biocards are aimed at urgent and primary care staff. Thank you for your help in distributing them among your colleagues. Note: For UK-based healthcare professionals only.

Download the biocard to your phone. For hard copies, please get in touch using the form below.

Please let us know how many FREE ectopic pregnancy biocards you would like to request and intended recipients. Become a Think Ectopic champion!

The resources page linked below is for healthcare professionals that are participating in our Think Ectopic campaign. To join and become a Think Ectopic champion, please complete the above form and we will be in touch soon.

Resources for Think Ectopic sites here

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